A Fresh New Look for the Lake Forest Graduate School of Management Website

Barbara Siegel

Monday, July 14, 2014

You may have noticed some big changes to our branding, graphics and the theme of our website at Lake Forest Graduate School of Management.  First impressions are always important in business and marketing, and we felt it was time to translate our forward thinking into a contemporary new look that would encompass the feel and quality of our academic community.

The design team took several months to arrive at our new website and navigation and we are pleased with the response and feedback we have received about some of the key features.

A Fresh New Look 

With its contemporary color scheme and responsive graphics, the LFGSM new website offers a more interactive experience for desktop and mobile viewers.  Video content also is featured prominent throughout the site allowing our users to be more engaged and get the information they need quickly

Navigation and Access to Events in Our Community

There are a wide variety of events and activities taking place every month on campus and also online through WebEX, and we strived to make it easier to find these events both for current and prospective students.   Visitors to the website can now find our news feed and event listing on the home page which easily enables them to learn more about a specific event and register to attend.

Connect with Lake Forest

At Lake Forest Graduate School of Management we are active on our Twitter, Facebook, Google+ and LinkedIn communities.  We provide content, links to new blog posts on LakeEffects (the LFGSM blog) and articles for professional development.   We’ve made it easy to connect on social with our new website design, placing social icons at both the top and bottom of the page.

To better inform prospective students on the program offerings and the distinctions between our iMBA, LMBA and certificate programs, we created new content and an easy to navigate page that provides a snap shot of each program, with more information available on the designated program page.

We would like to hear your feedback of our new website and any suggestions you have.  Please email us at:  marketing@lfgsm.edu


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