Creativity in Business: A Key Ingredient for Success

Wednesday, May 13, 2015

What value do you place on creativity in your occupation and career? Do you believe it can enhance your leadership skills and performance?

We live in the era of constant change. People who can navigate change effectively through creativity are more likely to succeed in a dynamic environment. Creativity can be leveraged to come up with innovative business models and revenue models. It can be used to create new products, new services and new ways of getting things done.

How can we get started on the journey to being more creative? Well, we need three essential ingredients to unleash our creativity – Mindset, Toolset and Skillset.

My attached ebook sheds light and provides tools we can all use to access the highest levels of creativity in both our personal and our professional lives. The source of true innovation is creativity, and I welcome our readers on the Lake Effects blog to share the book and help inspire creativity for your peers and your team.





Manish Shah teaches Strategic Thinking and Innovation & Risk at Lake Forest Graduate School of Management and works as a Strategy and Innovation consultant for LFGSM Corporate Learning Solutions. He has been a Lake Forest Graduate School of Management Business Leader Faculty since 2008. Manish is an innovation and strategy expert with a proven track record of designing new growth strategies, building innovation capabilities, translating user-driven insights into sustaining and disruptive innovations and managing change.  He has an MBA from Kellogg School of Management at Northwestern University, MS in Computer Science from IIT and BS EE from B.V.M. (India). He has held leadership roles at Lake Forest Graduate School, Midwest Law Printing,  Motorola, and PricewaterhouseCoopers. LinkedIn


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