MBA Marketing Specialization


This MBA marketing specialization curriculum provides students with a working knowledge of contemporary marketing principles, with an emphasis on successfully applying MBA course lessons to real-world challenges. Students learn to solve diverse and complex marketing problems and gain a comprehensive set of marketing skills that can be used effectively within a global business environment. MBA students are taught to think strategically and ethically while achieving a desired market presence and to develop and maintain strong customer relationships.

Areas of study include:

  • Market Assessment and Development

  • Understanding Consumer Behavior, Segmentation and Target Selection

  • Strategic Brand Positioning

  • Product Management

  • Integrated Communications

  • Channel Management

  • Strategic Pricing and Market Planning

  • Global marketing

  • Digital marketing

MBA Marketing Specialization Courses include:

Here are just a few of the career paths where you can put your newly acquired MBA marketing specialization skills to use after graduation:

  • Advertising

  • Brand Management

  • Market Research

  • Public Relations

  • Sales Management

  • Marketing Management

If you want to build advanced competencies in marketing or switch career paths, the MBA Marketing specialization from Lake Forest is the program that will allow you to learn practical, relevant knowledge and skills to use today and sustain career growth for years to come.


Whether you are looking to continue your education or make a move because your career seems to be stagnating, getting an MBA will set you on the career path to success. If marketing is the specialization that draws your interest, the Lake Forest Leadership MBA (LMBA) is the perfect solution for you in the Chicago area.

The part-time Leadership MBA Program will put you on track to graduate no matter what your unique scheduling requirements require. MBA classes are available in Lake Forest and Schaumburg during evenings and weekends and online anytime. The Leadership MBA is certain to lead you down a more-promising marketing career path.

Take the next step by attending an LMBA preview to find out more about this unique, Chicago-area MBA opportunity!