MKT 5210 Marketing Strategy & Analytics

 (3 semester hours credit)

Students develop a working knowledge of contemporary marketing principles, the ability to solve diverse and complex marketing problems, and a comprehensive set of marketing strategies to compete effectively within a global environment. Emphasis is placed on applying course learning to real-world challenges. Students learn to think strategically and ethically to achieve a desired market presence, and develop and maintain strong customer relationships. Areas of study include market assessment and development, understanding consumer behavior, segmentation and target selection, strategic brand positioning, product management, integrated communications, channel management, strategic pricing, and market planning.

Recommended Course Prerequisite: 5140

Enrollment in LMBA Degree required