“Very few companies are successful in sustaining their dominant position and those that are, continuously innovate. They have the courage to attack their own positionin the market…a moving target is harder to hit.” – Trout & Reis, Marketing Warfare
While this may be obvious, it’s often difficult to play out. Innovation in products, services or processes can take time. Your team is busy, its leaders focused on delivering results this quarter. How can they see over that horizon? What should they be spending their time on?
Lake Forest can help. Talk with us about topics such as: