LakeEffects Blog

Avatar Learning in the Virtual Space: Our Innovative iMBA Program

Author: Carolyn Brune

Thursday, October 09, 2014

Imagine what it would be like to experience real-world business scenarios, management interactions and leadership learning before actually having to put it into practice? That’s exactly what the innovative avatar learning iMBA program at Lake Forest Graduate School of Management has to offer. iMBA students can access their curriculum online with a program that provides access to the organizational structure of a virtual reality company. This includes all facets of sales, production, management, competition and growth opportunities.


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Destination Colombia: The Importance of International Experience in this Emerging Market

Author: Ellen McMahon, EdD

Thursday, October 02, 2014

Did you know 70 percent of the world’s purchasing power is located outside the United States? According to the U.S. Department of Commerce, due to the increase in access through improvements in trade finance and the Internet, American companies have an opportunity to drive global market share, increase profitability and gain a competitive advantage. At a time when international business practices are continuing to grow and evolve, Lake Forest Graduate School of Management (LFGSM) wants students to experience this evolution first-hand.

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Where is Digital Marketing Headed in 2015

Author: Barbara Siegel

Friday, September 26, 2014

An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.

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