LakeEffects Blog

Destination Colombia: The Importance of International Experience in this Emerging Market

Author: Ellen McMahon, EdD

Thursday, October 02, 2014

Did you know 70 percent of the world’s purchasing power is located outside the United States? According to the U.S. Department of Commerce, due to the increase in access through improvements in trade finance and the Internet, American companies have an opportunity to drive global market share, increase profitability and gain a competitive advantage. At a time when international business practices are continuing to grow and evolve, Lake Forest Graduate School of Management (LFGSM) wants students to experience this evolution first-hand.

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Where is Digital Marketing Headed in 2015

Author: Barbara Siegel

Friday, September 26, 2014

An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.

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Alumni Profile: Al Spector and Marin Sailing School

Author: Lake Effects Blog

Thursday, September 18, 2014

Al Spector is the kind of socialpreneur who inspires other business leaders.  After 22 years of his corporate career, he decided to pursue his passion for sailing by opening the Marin Sailing School in San Francisco Bay.  His school is based in Sausalito, California.

Al Spector commenced his career as an in-house attorney with Grainger (GWW), a leading broad line supplier of maintenance, repair and operating (MRO) products with distribution is Asia, Europe and Latin America.  He later joined Thompson Multi-Media in the role of a Director of International Logistics, and then served in a business development role with Savi Technology.

Presently Al is a Consultant for RGP (Resources Global Professionals) in the San Francisco Bay area.   His expertise in supply chain and legal and regulatory matters allows him to consult a variety of clients on a broad range of products. He has served on an acquisition team for a global pharmaceutical firm, done strategic consulting for a global telecom client, a US healthcare network, and several technology companies.

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