Whether your organization is engaged in selling products or services, marketing using social media tools is an essential part of sales and promotion. But should senior officers such as CEOs or other executives be actively promoting your product or service on social media channels? We weigh the concerns and the benefits for business leaders considering a more active role online.
Did you know that there are more than 350 million individual profiles on LinkedIn?
What was once a simple forum to store an online resume has now grown to become the largest and most important business networking tool in the world.
The ability to plan for adversities that seem unlikely and improbable is a challenge for businesses and corporations. With any luck, a crisis management plan will be a documented, trained and ready to implement set of procedures that the corporation will never have to put into action until an anomalous event occurs that threatens operational continuity. However when it is needed, a crisis management plan is an essential tool, helping businesses return to operational norms as quickly as possible.