Technology

How to Use LinkedIn Groups to Build Industry Authority

Author: Barbara Siegel

Thursday, May 29, 2014

LinkedIn has evolved to become an engaged professional network that spans the globe, and provides a number of tools and activities to not only connect with other thought leaders, but to demonstrate your own expertise, innovation and leadership to an organized and segmented target audience.

If you have taken steps to polish your presence on LinkedIn by updating relevant job history, seeking new referrals and endorsements, as well as showcase your projects and portfolio, you are on your way to optimizing its potential.   You can effectively use LinkedIn to speculate on developments in your industry and profession, monitor changes in expertise or skillsets required to segue into new roles, organizations and sectors.

We understand that it is important to have a professional and polished representation on LinkedIn, however the new social network tools available within the platform offer a number of opportunities to build your reputation within your profession.  Are you using LinkedIn as a social network?  I’ve provided some tips to help you get started and to build your online niche authority through LinkedIn.

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Social Media in the Workplace: Does it Impact Productivity?

Author: Barbara Siegel

Friday, March 28, 2014

Once considered simply a fad, the prevalence and continued growth of social media has changed virtually every facet of how we keep in touch, socialize and engage for both personal and professional activities.   Social networks have even had a measurable impact on workplace activities as human resource policies are adjusted to keep pace with the new social norms.

While there are a number of positive aspects to social media, it is important to take a look at what detriment (if any) it has presented in the productivity of employees and some alternatives to adopt a successful social media policy in your workplace.

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An Executive's Guide to Building an Effective Social Media Presence

Author: Barb Siegel

Thursday, March 13, 2014

How important is social media to the business professional?  At Lake Forest Graduate School of Management we have invested in expanding our social media outreach in order to further develop the connection between our faculty, students and alumni.  At Lake Forest, we understand the potential of digital networking.

Is it important for an Executive to establish themselves professionally through social media?  In the past many business leaders have simply engaged in the minimum required presence by creating profiles and perhaps some portfolio items on LinkedIn.   In fact, LinkedIn at its inception, was little more than a place to park your curriculum vitae, but has in the last three years become a powerful networking tool and business community.  It is now a place to share articles, comments and stimulate discussion on current news and business trends.

 

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