How CEO’s Can Boost Morale and Brand Visibility Through Social Media

LFGSM Marketing

Thursday, October 08, 2015

Whether your organization is engaged in selling products or services, marketing using social media tools is an essential part of sales and promotion. But should senior officers such as CEOs or other executives be actively promoting your product or service on social media channels? We weigh the concerns and the benefits for business leaders considering a more active role online.


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Where is Digital Marketing Headed in 2015

Barbara Siegel

Friday, September 26, 2014

An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.


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A Fresh New Look for the Lake Forest Graduate School of Management Website

Barbara Siegel

Monday, July 14, 2014

You may have noticed some big changes to our branding, graphics and the theme of our website at Lake Forest Graduate School of Management.  First impressions are always important in business and marketing, and we felt it was time to translate our forward thinking into a contemporary new look that would encompass the feel and quality of our academic community.

The design team took several months to arrive at our new website and navigation and we are pleased with the response and feedback we have received about some of the key features.

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