Building Breakthrough Customer Relationships: Leadership Learning with Lake Forest MBA Faculty

Author: James J. Prather

Thursday, November 19, 2015

Your ability to develop and maintain superior customer relationships will make or break your business.

Lake Forest Graduate School of Management’s Business Leader Faculty member James J. Prather gives you the tenants for creating breakthrough customer relationships that will help you serve customers and grow your bottom line.


Read Full Story

No Comments


(Category: , , , , , , , )

How CEO’s Can Boost Morale and Brand Visibility Through Social Media

Author: LFGSM Marketing

Thursday, October 08, 2015

Whether your organization is engaged in selling products or services, marketing using social media tools is an essential part of sales and promotion. But should senior officers such as CEOs or other executives be actively promoting your product or service on social media channels? We weigh the concerns and the benefits for business leaders considering a more active role online.

Read Full Story

No Comments


(Category: , , , , , , )

Where is Digital Marketing Headed in 2015

Author: Barbara Siegel

Friday, September 26, 2014

An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.


(Category: , )