Clayton Christensen and his coauthors in The Innovator’s DNA highlight five key skills that we can develop to become great innovators. The good news is that we do not have to be good at all five skills to be a good innovator. For example, Scott Cook of Intuit is strong in observational skills. Marc Benioff, founder of Salesforce.com, is good at networking, Jeff Bezos’ strong suite is experimentation. Steve Jobs was strong at associating.
Research involving identical twins suggests that only about 20-25 per cent of our creativity ability is genetic. So close to 80% of our creative ability can be developed.