Pick whatever source of news you like, and you’ll soon see or hear about something that is causing a problem in one area of the globe or another. Sometimes these are natural disasters that have and always will happen randomly, but many others are economic surprises caused by people, sometimes well-intentioned but sometimes not. These events can cause a change in the riskiness of doing business, and changes in the assessment of risk can substantially impact a firm’s value.
Finding the right individuals to join your organization is only initial part of the talent challenge; retaining them and encouraging their long term contribution is key to the competitive success of any business. A growing number of sectors have reported obstacles to both recruitment and retention, as the American labor force matures.
Whether your organization is engaged in selling products or services, marketing using social media tools is an essential part of sales and promotion. But should senior officers such as CEOs or other executives be actively promoting your product or service on social media channels? We weigh the concerns and the benefits for business leaders considering a more active role online.