Kraft Foods. Abbott Labs. EBay. Baxter. Philips. Sears. Hewlett-Packard. What do all these companies have in common? All of them have announced plans, or have already taken steps, to spin off divisions or split into two companies. What’s behind this trend, and what problems can occur as a result?
Did you know 70 percent of the world’s purchasing power is located outside the United States? According to the U.S. Department of Commerce, due to the increase in access through improvements in trade finance and the Internet, American companies have an opportunity to drive global market share, increase profitability and gain a competitive advantage. At a time when international business practices are continuing to grow and evolve, Lake Forest Graduate School of Management (LFGSM) wants students to experience this evolution first-hand.
An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.