Did you know 70 percent of the world’s purchasing power is located outside the United States? According to the U.S. Department of Commerce, due to the increase in access through improvements in trade finance and the Internet, American companies have an opportunity to drive global market share, increase profitability and gain a competitive advantage. At a time when international business practices are continuing to grow and evolve, Lake Forest Graduate School of Management (LFGSM) wants students to experience this evolution first-hand.
An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.
Clayton Christensen and his coauthors in The Innovator’s DNA highlight five key skills that we can develop to become great innovators. The good news is that we do not have to be good at all five skills to be a good innovator. For example, Scott Cook of Intuit is strong in observational skills. Marc Benioff, founder of Salesforce.com, is good at networking, Jeff Bezos’ strong suite is experimentation. Steve Jobs was strong at associating.
Research involving identical twins suggests that only about 20-25 per cent of our creativity ability is genetic. So close to 80% of our creative ability can be developed.