Business

Business Trends: Spin-offs and Splits

Author: Dr. Neil Holman Ph.D.

Thursday, October 23, 2014

Kraft Foods.  Abbott Labs.  EBay.  Baxter. Philips. Sears.  Hewlett-Packard. What do all these companies have in common?  All of them have announced plans, or have already taken steps, to spin off divisions or split into two companies.  What’s behind this trend, and what problems can occur as a result?

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Destination Colombia: The Importance of International Experience in this Emerging Market

Author: Ellen McMahon, EdD

Thursday, October 02, 2014

Did you know 70 percent of the world’s purchasing power is located outside the United States? According to the U.S. Department of Commerce, due to the increase in access through improvements in trade finance and the Internet, American companies have an opportunity to drive global market share, increase profitability and gain a competitive advantage. At a time when international business practices are continuing to grow and evolve, Lake Forest Graduate School of Management (LFGSM) wants students to experience this evolution first-hand.

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Where is Digital Marketing Headed in 2015

Author: Barbara Siegel

Friday, September 26, 2014

An important tool of marketing, social media and digital platforms remain a key part of fundamental marketing practice. Like any new technology, social media has continued to evolve and refine its procedures and best practice for effectively communicating to customers online.

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