May, 2014

Take the Lead and Become the CEO of Your Career Path

Kathy Leck

Friday, May 23, 2014

Are You the CEO of Your Career Path? How to Take the Strategic Lead

One of the biggest mistakes we can make is the assumption that our career will naturally evolve or progress with experience.  As with other goals, nothing transitions in your career without some kind of strategic direction, planning and execution.

Have you created an actionable strategy when it comes to your professional career?  If you haven’t taken the time to create solid plan for your career trajectory, there is no time like the present to sit down and evaluate where you are and where you would like to be.  We’ll outline some of the methods and measurable tools you can use to take the strategic lead in your own career.

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Women in Small Business in North America

Kathy Leck

Friday, May 23, 2014

Forbes magazine referred to the growing trend of female entrepreneurs in an article from 2012 “Entrepreneurship is the New Women’s Movement”.  These numbers just continue to rise.   According to Forbes, the growing representation of women in small business was likened to the liberation movement of the 1970s.  However with more women opening small businesses than men for the last twenty years, the trend is not new but it is an interesting one with far reaching social and organization impacts.

What is leading women to open their own business?  In a report from the National Federation of Independent Business the motivating factor for female entrepreneurs stemmed from dissatisfaction in two key areas.  Women were not happy with their work environments (many preferring to work at home or privately rather than within the dynamic of a traditional office environment).  The second reason was low job satisfaction.

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Branding You: How to Cultivate Your Professional Brand

Barbara Siegel

Friday, May 23, 2014

The concept of branding for a product or service is not a new one, but the idea that personal branding an individual is important to the success is a more recent concept, punctuated by the prevalence of social media and digital marketing.

Successful managers and corporate leaders make an investment in cultivating a unique and consistent image that establishes them as a thought leader in their business niche.  Your professional image is more complex than a list of your credentials, experience or tenure; it also reflects your value structure and integrity.  Creating a distinctive personal brand allows for recognition and a perpetuation of your expertise within the marketplace.

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