LinkedIn has evolved to become an engaged professional network that spans the globe, and provides a number of tools and activities to not only connect with other thought leaders, but to demonstrate your own expertise, innovation and leadership to an organized and segmented target audience.
If you have taken steps to polish your presence on LinkedIn by updating relevant job history, seeking new referrals and endorsements, as well as showcase your projects and portfolio, you are on your way to optimizing its potential. You can effectively use LinkedIn to speculate on developments in your industry and profession, monitor changes in expertise or skillsets required to segue into new roles, organizations and sectors.
We understand that it is important to have a professional and polished representation on LinkedIn, however the new social network tools available within the platform offer a number of opportunities to build your reputation within your profession. Are you using LinkedIn as a social network? I’ve provided some tips to help you get started and to build your online niche authority through LinkedIn.