Richard M. Yoo

Marketing, Innovation

Richard M. Yoo

Bio
Courses
Publications

With over 20 Years of brand marketing and new product development experience, advancing brands such as Lego Technic, Tombstone Pizza, Kraft Natural Cheese, Keebler Sandies, McDonald's, and Panda Express, Richard Yoo teaches marketing, innovation and strategy courses at Lake Forest Graduate School of Management.

Richard is currently Chief Marketing Officer at Charlie Baggs Culinary Innovations, where he leads strategic innovation, expansion & brand evolution initiatives for CPG and food service clients. He is also responsible for building the Baggs brand via digital and traditional strategies.

Previously, Richard served as VP, Marketing, for Garrett Popcorn; VP, Innovation for Mattson & Co.; and VP, Brand Innovation for Panda Restaurant Group. For 12 years, Richard was a Senior Director at McDonald’s Corporation, where he led US food innovation efforts, orchestrated global new product development, consulted on menu strategy, led development and process improvements, and developed marketing strategies and plans for new concepts.

Business Leader Faculty® Since 2017

 

Professional Experience

Chief Marketing Officer 

Charlie Baggs Culinary Innovations

Vice President, Marketing

Garrett Popcorn Shops

Vice President, Innovation 

Mattson 

Education

UNIVERSITY OF NOTRE DAME

- Master in Business Administration

UNIVERSITY OF MICHIGAN, ANN ARBOR

- Bachelor of Arts

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