Jody McCrea

Marketing

Jody McCrea

Bio
Courses
Publications

A business-focused and results-oriented executive, Jody McCrea brings over 15 years of experience in corporate marketing and sales to Lake Forest Graduate School of Management.

Jody is the president of MC Squared Medical, a medical device distribution company she founded in 2011. In that role, she negotiated and secured exclusive US distribution agreement for a $2M orthopedic specialty implant, and hired 72 sales reps to provide nationwide coverage into hospitals and surgery centers. MC Squared calls on hand surgeons and extremity reconstruction surgeons.

From 2006-2011, Jody served as Senior Marketing Manager for the BioSurgery Division of Baxter International, where she redesigned key branding strategy, positioning, and messaging for a major product line, utilizing customer insights; she increased monthly sales by over 65% and earned a President’s Club award. Her prior experience includes senior marketing roles at Richard Wolf Medical Instruments Corporation, Cardinal Health, and Kimberly-Clark.

Business Leader Faculty® Since 2017

 

 

Professional Experience

Founder

MC Squared Medical, Inc.

Senior Marketing Manager

Baxter International, Inc., BioSurgery Division 

Senior Product Manager, Inguinal Hernai Repair

Davol, Incoporated

Education

GEORGIA STATE UNIVERSITY 

- Master in Business Administration

GEORGIA STATE UNIVERSITY

- Master in Health Administration

INDIANA UNIVERSITY 

- Bachelor of Science

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