Strategic Thinking

Elizabeth Hill


Betsy Hill teaches Strategic Thinking at Lake Forest Graduate School of Management.

Betsy is President and COO of the Brainware Company, a developer of cognitive skills development software.  She has studied the application of neuroscience to education, and has spoken at numerous conferences on the relationship of cognitive skills development to academic and life success.  Her previous experience includes marketing and general management roles at The NutraSweet Company, Illinova Energy Partners, and The viaLink Company.  She has diverse domestic and international experience in marketing, product management and commercialization, integrated communications, investor relations, government and regulatory affairs and strategic planning.

Business Leader Faculty® Since 2003

Professional Experience

President & COO

The BrainWare Company

President & COO

Learning Enhancement Corporation

Marketing and General Managing Roles:

The NutraSweet Company

Illinova Energy Partners

The viaLink Company


Northwestern University - Kellogg

Master in Business Administration

Northwestern University

Master of Arts

Wellesley University

Bachelor of Arts

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