5140 Business Analytics & Research

5140 Business Analytics & Research

Management Analytics Certificate
(3 semester hours credit)

This course focuses on the practical application of statistical tools to understand and use relevant data, which leads to successful decision-making. Students are introduced to major statistical and decision analysis tools used in business. Students are prepared for quantitative analysis in a variety of areas, including strategy, operations, finance, human resources, marketing and sales. By separating fact from opinion and identifying the most influential factors and risks in those areas, students will formulate judgments that provide a competitive advantage to themselves and their organizations. Interpreting data and making decisions are not exclusively mechanical processes; they also involve intuition, ideas and values to find real-world meaning from real-world numbers.

Required Prerequisites: KEYS Digital Literacy and KEYS Finance Fundamentals