7820 Marketing for Results

7820 Marketing for Results

(4 semester hours credit)

This course gives attention to the knowledge and skills needed to manage the marketing function in a 21st-century organization. It addresses the common marketing functions of industry and market research, customer research, product and service design, pricing, creating awareness, distribution, and presentation. Students learn from the experience in the virtual reality courseware, online discussion community and by applying the learning to a marketing-related project.