BUS 5822 Social Media

MBA ELECTIVE

(3 semester hours credit)

Social media has increased the complexity of business and interpersonal communication by creating interactive environments where customers become collaborators and employees become facilitators. Organizations now communicate in a significantly altered way, both internally and with customers. Students learn to evaluate social media tools and recommend plans that identify particular markets and address organizational initiatives. Students assess key performance indicators (KPIs) and initiate social media programs that bring increased value to the organization. Students will participate in social networks, forums, blogs, wikis, micro-blogs, and more.

Required Course Prerequisites: None