Tuesday, May 17, 2011
5:30 PM
Lake Forest Campus
1905 W. Field Court
Lake Forest, Illinois 60045
Change Your Mind. Change Your Attitude. Change Your Life.
Lake Forest Graduate School of Management, with generous sponsorship from The Trustmark Foundation, presents Switch: How to Change Things When Change Is Hard featuring Dan Heath.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? Attend Switch: How to Change Things When Change Is Hard on May 17, 2011, in Lake Forest and hear New York Times, BusinessWeek and Wall Street Journal best-selling author of Switch Dan Heath, discuss how everyday people have united both the rational and emotional minds to achieve dramatic results. Hear stories about:
• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.
You will learn how successful changes follow a pattern — a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
EVENT DETAILS
Networking and reception with light hors d'oeuvres
5:30 p.m. – 6:30 p.m.
Welcome and LFGSM update
6:30 p.m. – 6:45 p.m.
Switch: How to Change Things When Change Is Hard featuring Dan Heath
6:45 p.m. – 7:40 p.m.
Q & A
7:40 p.m. – 8:00 p.m.
Dessert, coffee and book signing
8:00 p.m.
ABOUT DAN HEATH
Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak.
Heath is a columnist for Fast Company magazine, and he has taught and consulted with organizations such as Microsoft, Philips, Vanguard, Macy's, USAID, and the American Heart Association.
Previously, Dan worked as a researcher and case writer for Harvard Business School, co-authoring 10 case studies on entrepreneurial ventures, and later served as a Consultant to the Policy Programs of the Aspen Institute. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.
Dan has an MBA from Harvard Business School, and a BA from the Plan II Honors Program from the University of Texas at Austin. He currently serves on the Board of Trustees of Rare, a conservation organization. Two proud (sort of) moments for Dan are his stint driving a promotional car called the "Brainmobile" across the country and his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants.